Rachman, A., Efawati, Y. and Anmoel, J. 2024. UNDERSTANDING THE ROLE OF FOMO (FEAR OF MISSING OUT) IN IMPULSE PURCHASE FOR SMES. Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis. 6, 2 (Sep. 2024), 117 - 134. DOI:https://doi.org/10.37641/riset.v6i2.2109.