RACHMAN, Adryan; EFAWATI, Yen; ANMOEL, Jason Timothy. UNDERSTANDING THE ROLE OF FOMO (FEAR OF MISSING OUT) IN IMPULSE PURCHASE FOR SMES. RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis, [S. l.], v. 6, n. 2, p. 117–134, 2024. DOI: 10.37641/riset.v6i2.2109. Disponível em: https://ejournal.ibik.ac.id/index.php/riset/article/view/2109. Acesso em: 23 jun. 2026.