Rachman, Adryan, Yen Efawati, and Jason Anmoel. 2024. “UNDERSTANDING THE ROLE OF FOMO (FEAR OF MISSING OUT) IN IMPULSE PURCHASE FOR SMES”. Riset: Jurnal Aplikasi Ekonomi Akuntansi Dan Bisnis 6 (2), 117 -34. https://doi.org/10.37641/riset.v6i2.2109.